Revolution of Digital Marketing

With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

Common methods of digital marketing.

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Email Marketing

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It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

Search Engine Optimization

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It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

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It is one of the most efficient ways to spread your business across in this competitive world. Your maximum bid for a keyword with a great quality score determines your ad position.

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

Pay Per Click

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You pay each time when someone clicks on your ad. If you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

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The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

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You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

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This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. There is a wide range of digital marketing roles which include jobs related to social media. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers.

How To Build Your Knowledge In Digital Marketing With Online Courses, Easy Steps To Follow

Let me give you a quick guide on how to covert your traditional marketing education into digital. You will be surprised if you know how easy and fun it is.When we are done you will know exactly how to start looking for a real improvement in your career. Ready? Let’s start.I wanted to find more job opportunities in England, because I think here every business is marketing orientated and as you can’t do marketing without knowing English.

I want to take you through my personal experience, it won’t be long, don’t worry. I have done many job interviews with different companies and agencies I didn’t find the right role for me. I though that with my degree I could find some profession in marketing. I found a way to convert my knowledge in traditional marketing into digital marketing skills. I decided then to find a way to learn how to get into digital.

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I am going to share with you how to switch your knowledge from traditional into digital, all the information I give you come from my personal experience, so are already tested.

I realize that, the skills that the companies wants now are different from the skills that I have learnt during my degree course, for the reason that all the companies are digital orientated.

Step 1

With a Google search with the right keywords you will find a lot of courses, for example you could search for ‘digital marketing course plus internship’, or ‘digital marketing course for graduates’.

Search on Google for a course that allows you to learn both theoretical and practical knowledge.

When you find the course that satisfy your needs you can start to convert your traditional skills into digital skills.

Based on my persona experience, I found the’ Osborne training’ digital marketing course, it was exactly what I was looking for, a course organised in two sections, the live class section and a period of internship with a digital marketing agency.

When you think you found the course that fits for you, read some reviews to make sure you are doing the right choice, you can call their costumer service to let them explain how the course is structured.

Step 2

With the knowledge of this tools you can now boldly get into the digital marketing world, the more you practice and the more you better understand how to deal with the different scenarios you would face.

I have learnt how to use tools such as Google AdWords, Google AdSense, Facebook Ads and how to create and send marketing e-mails.

According to my experience after the course enrolment I started the online live classes with a private tutor who guided me from the marketing basis to the search engine marketing, digital marketing tools to advertise a company and the marketing strategy to build a business.

When you start the course you will understand the difference between digital marketing and traditional marketing, exploring the basis of digital marketing and the main tools to become a digital marketer.

Step 3

You’re almost done!

Now that you finally have understanding in how to use the main digital marketing tools, you are ready to use them.

How to start?

Normally to use this tools you should have a business, a web site or a Facebook page that you want advertise.

Facebook offers a platform, called ‘Facebook advert manager’, to advertise your own page, business or website, it’s easy and fun to practice.

Duties like managing a blog, developing and managing digital marketing campaigns to raise brand awareness, tracking conversion rates and making improvements to the website, designing strategies to drive traffic to the company website, utilising techniques including paid search, SEO and PPC.

The easiest way to start, if you don’t have a business to promote, is to create a Facebook page and try to build awareness of it.

If you choose a digital marketing course which allows you to do an internship or a work experience, you could practice and be guided into the responsibilities.

Going back to my personal experience, after the theoretical part I have done the Internship programme, which consist in a period of 3 months work experience made up of doing the task that a digital marketer would deal on a daily basis routine.

After completing all this tasks I got the skills to start looking to find a job as digital marketer!

That is the path I followed to convert my knowledge in traditional marketing into digital skills.

What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

In the world of business development and branding, going digital is all the buzz. Just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

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This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

Why the Focus on Digital Media?

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The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

Using Digital Media to Build Your Business and Brand

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No matter what size your business is – large or small to medium sized business/ enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. A common misconception among business owners is that simply having a website means that customers will find it.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

Adequately represents your business and brand (look and feel, messaging).
Adequately speaks to your target audience.
Can be found by searchers on top search engines.
Is up-to-date and easily navigable.
Provides multiple channels for customer communication.
Connects to other marketing efforts.
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.