With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.
Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.
Common methods of digital marketing.
Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.
It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.
This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.
Search Engine Optimization
It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.
SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. The primary goal of link building is to get other websites links to yours to improve SEO.
Search Engine Marketing
It is one of the most efficient ways to spread your business across in this competitive world. Your maximum bid for a keyword with a great quality score determines your ad position.
When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.
Pay Per Click
You pay each time when someone clicks on your ad. If you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Since it costs money it is suitable for businesses that sell product/services.
Social Media Marketing
The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.
You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.
This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Your business goal should be aligned with content strategy to gain critical success.
How a fresher would benefit from digital marketing?
In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.
Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. There is a wide range of digital marketing roles which include jobs related to social media. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers.